Privacy policy

Last Updated: August 7, 2026

At VELOURY LIVING, we respect your privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit velouryliving.com, make a purchase, contact us, or otherwise interact with our online store.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with VELOURY LIVING, we may collect the following types of information:

Information You Provide

When you place an order, create an account, contact us, or otherwise provide information to us, we may collect:

Full name
Email address
Phone number
Billing address
Shipping address
Order and purchase information
Customer service communications
Account information, if customer accounts are enabled
Information you voluntarily provide through forms or messages

Payment Information

Payments are processed through Shopify and/or payment providers available through our checkout.

We generally do not directly store complete credit or debit card numbers. Payment providers may collect and process payment information according to their own privacy and security practices.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type
Device information
Operating system
Pages viewed
Referring website
Approximate location derived from IP address
Date and time of website visits
Shopping and checkout activity
Cookie and similar technology information

This information may be used to operate the website, maintain security, understand customer behavior, and improve the shopping experience.

3. How We Use Personal Information

We may use personal information for legitimate business purposes, including to:

Process and fulfill customer orders
Process payments
Arrange shipping and delivery
Send order confirmations and shipping updates
Respond to customer questions
Process returns, refunds, and exchanges
Prevent fraudulent or unauthorized transactions
Maintain website and checkout security
Improve our products, website, and customer experience
Maintain business, accounting, and tax records
Comply with applicable legal obligations
Send marketing communications where permitted
Measure advertising and website performance
Protect the rights, safety, and property of VELOURY LIVING, our customers, and others

4. Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce platform that allows us to offer products and services to customers.

Shopify may process personal information in connection with:

Website hosting
Checkout
Payment processing
Fraud prevention
Store functionality
Analytics
Customer accounts
Ecommerce services

Shopify's handling of information may also be governed by its own privacy policies.

5. Service Providers

We may share personal information with trusted third parties that help us operate our business.

These may include:

Shopify
Payment processors
Shipping and fulfillment providers
Delivery carriers
Website hosting providers
Analytics providers
Advertising and marketing providers
Customer support providers
Fraud-prevention and security providers
Accounting, legal, and professional advisers

We share information only as reasonably necessary to provide services, operate our business, comply with law, or protect legitimate interests.

6. Shipping and Fulfillment

To fulfill an order, we may provide necessary information to shipping carriers, fulfillment providers, or other logistics partners.

This may include:

Customer name
Shipping address
Phone number
Email address
Order information

This information is used to process and deliver customer orders.

7. Cookies and Similar Technologies

VELOURY LIVING and our service providers may use cookies, pixels, local storage, and similar technologies.

These technologies may be used to:

Keep the website functioning
Remember preferences
Maintain shopping-cart functionality
Support checkout
Understand website usage
Measure website performance
Detect fraud
Provide analytics
Support advertising and marketing where permitted

Your browser may allow you to block, delete, or manage cookies.

Disabling certain cookies may affect some website features.

8. Analytics and Advertising

We may use analytics and advertising services to understand how visitors interact with our website and to measure marketing performance.

Depending on the services enabled on our store, these providers may collect information through cookies or similar technologies.

Where required by applicable law, customers may be given options to consent to or opt out of certain advertising or tracking activities.

9. Google Services

VELOURY LIVING may use Google services in connection with ecommerce, analytics, advertising, or product listings.

These may include services such as:

Google Merchant Center
Google Analytics
Google Ads

Information processed through Google services may be subject to Google's own privacy practices.

We aim to ensure that information presented through Google services is consistent with the information shown on our website.

10. Marketing Communications

If you choose to receive promotional emails or other marketing messages from us, we may use your contact information to send information about products, offers, or store updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

Transactional communications relating to an order may still be sent even if you unsubscribe from marketing.

11. How We Disclose Information

We may disclose personal information when reasonably necessary:

To process customer orders
To provide requested services
To payment processors
To shipping and fulfillment companies
To Shopify and other ecommerce providers
To security and fraud-prevention providers
To comply with legal requirements
To respond to valid government or legal requests
To protect our legal rights
In connection with a business sale, merger, restructuring, or similar transaction

We do not disclose personal information simply for unrelated purposes without an appropriate basis.

12. Sale or Sharing of Personal Information

VELOURY LIVING does not sell customer personal information for money in the ordinary course of operating our store.

However, certain advertising, analytics, or marketing technologies may be considered a "sale," "sharing," or targeted advertising under some U.S. privacy laws.

Where applicable, eligible consumers may have the right to opt out of these activities.

13. Data Retention

We retain personal information for as long as reasonably necessary for legitimate business purposes, including:

Fulfilling orders
Providing customer support
Maintaining financial and tax records
Resolving disputes
Preventing fraud
Enforcing agreements
Complying with legal requirements

Retention periods may vary depending on the type of information and applicable legal requirements.

14. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information.

Our store uses Shopify and secure checkout technologies intended to protect transaction information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

15. Children's Privacy

VELOURY LIVING is intended for general adult consumers.

Our website is not directed toward children under the age of 13, and we do not knowingly seek to collect personal information directly from children under 13.

If we become aware that information has been collected from a child in violation of applicable law, we will take reasonable steps to address the situation.

16. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

Request access to personal information
Request correction of inaccurate information
Request deletion of certain information
Request information about how personal information is used
Obtain a copy of certain personal information
Opt out of certain targeted advertising
Opt out of certain sales or sharing of personal information where applicable
Withdraw certain consent where legally permitted

These rights are subject to applicable legal exceptions.

17. Privacy Requests

To make a privacy request, contact us at:

support@velouryliving.com

Please provide enough information for us to understand your request.

We may need to verify your identity before completing certain privacy requests.

Where permitted, an authorized agent may submit a request on behalf of a consumer, subject to appropriate verification.

18. Do Not Track

Some web browsers provide a "Do Not Track" signal.

Because there is not a universally accepted standard for responding to all such signals, our website may not respond to every browser-based Do Not Track request.

Where legally required, we will support applicable privacy preference mechanisms.